It’s not just “press a button” either, for some reason you have to hold it

I’ve stopped buying EA games when they turned Battlefield 2 into a pay-to-win game back in the mid-2000’s. But I remember distinctly how bad EA was with those stupid unskippable splash screens. My guess is that they’ve never improved, from what I can see. What’s the point of those anyway, other than annoy your players and make them hate your company?